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Home / Album / McDonalds Campaign 1984 12
Data d'invio / 2015 / Novembre / 23
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Rocky Mountain News, Denver, Colo Saturday, May 12, 1984 PHOTO (ROCKY MOUNTAIN NEWS STAFF PHOTOS BY BRYAN MOSS): In front of a McDonald's, two people in wheelchairs (Mike Auberger and a woman) talk with a man in a suit and tie. The arches appear over his head as someone holds up a sign behind him. A man stands beside Mike looking down at his hands, which are out of sight. Caption reads: Dennis Morris, McDonald's Denver operations manager; talks with people protesting lack of accessibility to the handicapped. A large quote beside the picture reads: "This McDonald's (at East Colfax Avenue and Pennsylvania Street) is one of the most inaccessible." Bob Conrad, protest leader Handicapped demand break from McDonald's By JERILYNN BLUM, Rocky Mountain News Staff Writer Waving protest signs and shouting “We want access," 35 handicapped people in wheelchairs Friday blocked the entrances to a McDonald’s restaurant on East Colfax Avenue. The demonstration was the second this week at a Denver McDonald's restaurant, both of them launched by ACCESS, a group concerned with building access for the handicapped. ACCESS claims the McDonald’s chain doesn’t provide wheelchair ramps or other fixtures needed for handicapped access. The demonstration Friday was joined by handicapped people from five states, who are training in the ACCESS Institute in Denver for activities to expand privileges of the disabled. The conflict between ACCESS and McDonald’s began Tuesday, when members of the group picketed the restaurant at 200 16th St. Spokesman Bob Conrad of Denver said the group had targeted McDonald’s because the chain is not responsive to the needs of wheelchair bound people. “This McDonald’s," he said, referring to the restaurant at East Colfax Avenue and Pennsylvania Street, “is one of the most inaccessible because you have to step up to get on the sidewalk and then it's impossible to get in the bathroom in a wheelchair." Members of the demonstration carried signs that read "Ronald McDonald, stop clowning around and make your stores accessible," and “We deserve a ramp today at McDonald’s." Conrad said members of the group decided to go ahead with the protest, even though they had been negotiating with McDonald‘s Denver operations manager Dennis Morris, because McDonald‘s management was “stonewalling." Conrad said ACCESS requested a meeting with McDonald's officials and a letter authorizing Morris to make decisions for the restaurant. The letter didn't arrive by Friday. Morris confirmed he offered to give ACCESS a letter but said he was “shocked” when the members insisted on having the letter before the Monday meeting. “They have been changing the rules of the game the last two days," said Morris. “I was under the understanding everything was set for Monday." Many lunch patrons at the East Colfax McDonald's Friday were sympathetic but disgruntled by having to step over the protesters. “I'm sure they have a legal gripe but I don’t think they have the right to block the doors," said Ray Cook, a Denver businessman. Morris said that ACCESS wanted a meeting Wednesday, which he explained was impossible. He said ACCESS members then chose Friday but eventually agreed to Monday. “We are looking forward to meeting to clarify the facts of what McDonald's has been doing all along to meet accessibility needs of the handicapped," said Morris. Morris and Bob Keiser, media relations spokesman at the McDonald's corporate offices in Oakbrook, Ill., said McDonald's has been complying with building codes that allow for accessibility for the handicapped.
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Rocky Mountain News 5-18-84 PHOTO (ROCKY MOUNTAIN NEWS STAFF PHOTO BY DAVID CORNWELL): A large meeting room in a business or hotel type setting. In the foreground a tough looking protester in a wheelchair holds a sign in front of him and looks sideways at the camera. Behind him more protesters in wheelchairs and men in suits stand around not looking at each other. Behind them is a table with 5 other people in wheelchairs sitting at it. Caption reads: Protesters meet with McDonald's representatives, standing from left, Joe Hill, Don Fowler and Dennis Morris. [Headline] McDonald’s officials, disabled to confer by Arnold Levinson, Rocky Mountain News Staff Writer A group of people who have threatened to block selected McDonald's restaurants around the country will meet with the company’s national executives to demand that the chain improve access for handicapped customers. The agreement to hold higher-level discussions was reached Monday in a wheelchair-packed room of the Denver Holiday lnn, where two dozen disabled people bargained for several hours with regional officials of the fast-food company. Both sides said afterward that the McDonald's national marketing and construction directors, as well as the vice president for store licensing, would attend the next meeting, which isn't scheduled yet. The outcome of Monday's meeting suggested that McDonald's is taking seriously the demands - and the threats — of ACCESS, a small, loosely knit coalition of handicapped-advocacy groups nationwide. Last week ACCESS members, most in wheelchairs, picketed two McDonald's restaurants in Denver. Led by members of the Atlantis Community, ACCESS vowed to begin a campaign against McDonald’s in several cities unless certain demands were met. “They can stop this thing from spreading today, or they can stonewall us and it will spread,” the Rev. Wade Blank, Atlantis Community leader, said Monday before the meeting. Jim Parker, a 38-year-old quadriplegic from El Paso, Texas, said afterward that ACCESS wants McDonald’s to promise that: * Entranceways,‘bathrooms and seating in all future outlets be “fully accessible" to the disabled. * Handicapped people appear in 10 percent of the company's advertisements. * The company make restaurants handicapped-accessible within a period yet to be agreed upon. McDonald’s regional officials declined comment Monday beyond saying that negotiations will resume within 30 days to address "the issues brought to our attention today." The regional office oversees operations in Colorado, New Mexico, Utah and part of Arizona. The company's national media office failed to respond to a request for information about McDonald's policies toward the handicapped. Behind the decision by ACCESS to target McDonald's are several factors, said Blank, not the least of which is the ripple effect that could occur if an accord is reached with a large, visible symbol of industry. If you can beat the big ones," said Blank, “the others will fall in place.” McDonald’s inaugurated the fast-food industry and leads competitors in the world market. Blank said the move on McDonald’s, which he called “symbolic of free enterprise," also represents a decision to take on the business sector after winning gains, such as bus lifts and curb ramps, from government. He acknowledged that last week's demonstrations were timed to coincide with the presence in Denver of about two dozen disabled people who arrived May 1 to study at the ACCESS Institute. The Atlantis Community uses the institute to teach its methods of advocacy. Alongside these political considerations is criticism of McDonald’s policies toward the handicapped, particularly what Blank called delays in remodeling older stores. “My daughter is in a wheelchair, and I can’t get her to a table," he said of one local McDonald's outlet “The only place she can eat is in the restroom, because it’s accessible."
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Colorado Springs Sun PHOTO (Sun / Mary Kelley): A high level quadriplegic (John Folks) in a motorized wheelchair is tipped back onto his rear wheels by two uniformed officers. His mouth control for driving his chair is in his mouth, his long black hair is held in a headband, and a suitcase-type box is strapped to his lapboard. Another uniformed officer and a plain clothes officer look on from a short distance. Behind them a group of protesters sit in a parking lot. Most are in wheelchairs but Brook Ball sits on a cement block. Caption reads: Police arrest John Folks during a protest by a group of disabled people at the McDonald's Restaurant on North Wahsatch Avenue Friday afternoon. [Headline] 11 Arrested in Protest By Ken Western Eleven protesters – 10 of them confined to wheelchairs – where arrested Friday by Colorado Springs police after they blocked the entrances to a downtown McDonald’s Restaurant. The arrests were the second in two days for some members of the Denver-based Access Institute, which contends that McDonald’s discriminates against the disables by failing to provide complete access to all of its restaurants, tables and restrooms. Denver police arrested seven protesters Thursday in a similar demonstration by the group outside another McDonald’s Restaurant. A spokesman for McDonald’s defended the company’s efforts Friday to provide access to the disabled, particularly in restaurants build since the late 1906s and in the remodeling of older buildings. The nearly two-dozen protesters, who arrived in vans from Denver, began blocking entrances to the restaurant’s parking lot, 207 N. Wahsatch Ave, at 12:15 pm. Four entrances and the drive-through lane were closed for about an hour, with most vehicles exiting through the alley behind the restaurant and, in one instance, driving off a curb. Each entrance was blocked by two to three wheelchair-bound protesters, some holding signs that read “Discrimination Hurts Everyone!!!” and “How Can I Enjoy An Egg McMuffin When I Can’t Get To The Tables?” Leaflets also were passed out urging patrons to boycott the restaurant “to show that you want us to have the right to each with you.” Police began arresting protesters after they blocked the east alley in the 200 block of North Wahsatch Avenue, charging 11 people with obstructing or interfering with traffic. Under an agreement with the Access Institute, police arrested those protesters who wanted to be bookeds in an apparently symbolic protest. Picture caption: Police arrest John Folks during a protest by a Restaurant on North Wahsatch Avenue Friday group of disabled people at the McDonald’s afternoon.
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Rocky Mountain News [Headline] Changes at two-story McDonald’s satisfy activists By: Jay Croft, Rocky Mountain News Staff writer Handicapped-rights activists claimed a victory Tuesday in McDonald’s construction of a 750,000, wheelchair accessible hamburger restaurant in Capitol Hill even though company officials said protests weren’t responsible for building the one-of-a kind facility. The restaurant opens at 11 a.m. Saturday. Representatives of Atlantis Community, who last year led protests at the East Colfax Avenue in Pennsylvania Street restaurant, said they are satisfied with the changes. “It’s fantastic,” said Mike Auberger, Atlantis community organizer. “Apparently what we did had some kind of effect.” But officials at McDonald’s, the nation’s largest hamburger franchise, said they tore down the old restaurant because it was “in need of a tremendous amount of repairs,” not because it was inaccessible to handicapped people. Kitchen equipment, air conditioning and drive-through facilities were outdated, said Jim Clark construction engineer. He said the restaurant was 18 years old. Auberger and Clark said the restaurant meets city requirements for handicapped accessibility, which include wheelchair ramps, special parking spaces and access to restrooms. McDonald's also made some tables wheelchair-accessible. Other McDonald's restaurants under construction in the Denver area are scheduled to be accessible also, Auberger said. "They've gone out of their way to prove their point in this city at least." Clark said cost of construction was $750,000. The new two-story McDonald's, with an upstairs atrium and a seating capacity of 200, is “one of a kind” Clark said. “It’s more of a high-rise office design (than other McDonald’s).” It will employ about 100 people, including many of the 70 employees from the old restaurant who want to return, Clark said. Debbie Van Gundy, a six-year employee, will continue as manager. “I love it,” she said. “It’s a great improvement to have a whole new store and equipment.” A “human ribbon” will surround the building, along with 500 $1-bills, said Gary Peck, operations consultant. The money will go to Ronald McDonald House, a home for the families of cancer patients in Children’s Hospital. The opening coincides with the 30th anniversary of McDonald’s in Denver region, which includes Colorado, New Mexico, Arizona, Utah and Wyoming, Peck said. McDonald’s will host an invitation-only part Thursday night. Auberger said Tuesday no one at his office had been invited.. “We’re not exactly friends,” he said. “It’s a comfortable agreement and that’s about all.”
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Gazette Telegraph PHOTO (by Bob Jackson/Gazette Telegraph): A plainclothes officer (a radio in his pocket) and beefy uniformed officer tip Frank McComb back in his manual wheelchair as they load him into a van. The plain clothes guy puts his hand on Frank's head (to prevent bumping it). In the shadows inside you can see another officer crouching next to another wheelchair at the back of the van. The wheelchairs in all these pictures are very old style; the would even look outdated in an airport or hospital now. Caption reads: Frank McColom [sic] of Denver is arrested outside the Wahsatch Avenue McDonald's and placed In an Amblicab by Colorado Springs police. McColom was protesting what he sold was McDonald's lack of access for the handicapped. [Headline] Handicapped arrested at McDonald’s By Chris Cobler, GT Staff Writer Colorado Springs police arrested 11 people protesting what they called a lack of accessibility for the handicapped at McDonald's restaurants Friday. The protest, at McDonald’s downtown restaurant, 207 N. Wahsatch Ave., was part of a nationwide action involving the fast food chain. [The page is torn here. Missing words are filled in in brackets, where possible.] The protest was the second in two days by about two dozen wheelchair-bound members of the Access Institute, a Denver based national organization for the [handicapped.] Denver police arrested [several people] Thursday in a similar protest [at another] McDonald’s restaurant there. [The demonstrators] wheeled their chairs [...] entrances to the parking lot at [the Wahsatch] Avenue McDonald's about [....] Police arrested the 11 an hour later on suspicion of obstruction of traffic when they refused to move from a city alley behind McDonald's. “The plan today is to make people aware that McDonald's doesn't have a national policy of accessibility,” said Bob Conrad, a community organizer QC the Atlantis Community in Denver, which is affiliated with the Access Institute. Conrad said the the protesters are seeking three changes at McDonald's: remodeling of existing restaurants for access for the disabled, such access to be constructed at all new restaurants and for the company to include disabled people in 10 percent of all its advertisements. Robert Keyser, director of media relations for McDonald‘s Corp., Oak Brook, Ill., said in Colorado Springs Friday that his company has talked with Access Institute for the past six months and planned to meet with the group Tuesday in Denver. The protests of the past two days are not a show of good faith by the group, Keyser said. McDonald’s is eager to learn from the group about ways to improve its restaurants, but is not prepared to immediately satisfy all requests, Keyser said. “I think it's irresponsible to make demonstrations without being as completely educated as possible about the way a major company like ours does business," said Keyser, who flew to Colorado Springs Friday from the McDonald's corporate headquarters near Chicago. “It’s going to be a two-way dialogue." Representatives of the McDonald's franchises in the Springs area declined to answer questions about the dispute and See 11 ARRESTED Page A2
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Rocky Mountain News [Headline] Disabled group calls off talks with McDonalds's By Angela A Dire, Rocky Mountain News Staff Writer Representatives of a nationwide group for the disabled Tuesday refused to meet with McDonald's executives, saying it’s time rhetoric stop and work begin on making the chain's 6,300 restaurants uniformly accessible to the handicapped. Members of the Access Institute gave the executives a letter calling off the meeting; which had been scheduled since May. Access members, who have picketed McDonald’s restaurants around the state six times in the past month, said McDonald’s executives reneged on a promise to negotiate. The group wants McDonald’s to make entrances, bathrooms and tables in all of its restaurants fully accessible to the handicapped within an agreed upon period, and to show disabled people in 10 percent of its advertisements. Company officials who came to Denver from the McDonald's headquarters in Oak Brook, Ill., said they were disappointed Access would not meet to suggest ways to improve accessibility in the restaurants. The meeting was never intended for negotiations -- just discussion, they said. "We will do our educating in the streets,” said Access members, who plan to continue picketing restaurants around the country until McDonald’s meets their demands. About 17 people have been arrested in the group’s'protests. But the demonstrations and arrests won't influence McDonald’s, said Tom Glasgow, vice president for operations and product development. “We run a sound operation," he said. “We can't run our business by reacting to demands arid demonstrations." He said McDonald's has used a standard design for accessibility in its restaurants since 1979, including special parking, ramps, accessible bathrooms and drive-through windows. Each restaurant may not have all these features, but will have them eventually, McDonald’s officials said.
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El Paso Herald-Post PHOTO (Herald-Post photo by John Hopper): Of an angry looking protester, Jim Parker, sitting in a manual wheelchair. He has shoulder length hair, a bandana headband, a goatee and moustache, black leather gloves with no fingers, and a black biker t-shirt. He is chained with a white link chain, to the doors of a business and has a sign in his lap, but it's not readable. Caption reads: Jim Parker. a handicapped El Pasoan, readies his placard after chaining himself to a restaurant door Friday. [Headline] Handicapped criticize lack of support By Robert Palomares, El Paso Herald-Post A group of protesters chained their wheelchairs to the doors of the McDonald's restaurant on Piedras Street and I-10 to protest the chain's “lack of commitment” to handicapped people. Before his wheelchair was locked to door handles Friday, El Pasoan Jim Parker said that although McDonald’s provides funding for disabled people, the commitment doesn't include making the restaurants accessible to the handicapped. "McDonald's has raised money for disabled people, but they don't make their restaurants accessible to us” Parker said. “It's like saying, ‘We will give you this money, but you can't eat in our restaurants.”’ he said. “This doesn’t mean they are exempt from providing us accessibility." said Mike Auberger of Denver. Robert Keyser, a spokesman for McDonald's Corp. also was in El Paso for the protest. Keyser said the protesters are not accurate when they say that the restaurants do not provide accessibility for handicapped people. “Since 1979. McDonald’s standard building designs provide accessibility to the handicapped, even though local codes do not necessarily call for it.” Keyser said. "In new construction table heights are considered" Keyser said. “We're not saying the restaurants should be modified overnight," said Bob Conrad, another protester from Denver. “But certainly new construction should have handicapped accessibility plans.” Auberger, Conrad and others have traveled from city to city, protesting at McDonald’s restaurants. The protesters say the height of the tables in the restaurant make it necessary for those in wheelchairs to sit in the restaurant's aisles. “So far, these people have not made an attempt to talk to us,” Keyser said. “These people are using McDonald's to make a political statement. We don't do business as a result of threats,” he said. The atmosphere inside the restaurant remained calm during the protest although customers did not know what was going on. The protesters said they believed the action was successful and after about an hour unlocked themselves and left the restaurant. Keyser said that McDonald's provides accessibility, “and will continue to work on ways to make our restaurants even more accessible, including improvements such as tables that are more convenient for our disabled customers,” he said.
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Colorado Springs Sun PHOTO (by Mary Kelley): Close up of protester Beverly Furnice's angry face as she reclined in her wheelchair, holding a poster in her fists, which reads "Accessible Bathrooms Now!" Caption reads: Beverly Furnice holds a sign explaining one of the reasons she and other disabled people were picketing a local McDonald's Restaurant Friday. [Headline] Officials Defends McDonalds' Record By Ken Warren, Colorado Springs Sun McDonald’s Restaurants is the industry leader in providing barrier-free access to the disabled, a top official of the corporation said Friday. Robert L Keyser Ill. national director of media relations, rejected as “false" and “inappropriate" charges made by a group of wheelchair bound protesters that McDonald's discriminates against the handicapped. “We think we're the leader in the industry in barrier-free accessibility”, but there are always things we can learn, " Keyser said, watching protesters picket the McDonald's Restaurant at 207 N. Wahsatch Ave. As discussed, six weeks ago, he said, McDonald's plans to meet next week with representatives of the Denver-based Access Institute to discuss their concerns. “We want to listen. We also want them to learn a little more about McDonald's because we're committed to the community." Asked about the potential impact of the second protest against McDonald's in as many days on upcoming talks, Keyser said, "It's certainly not a sign of the good faith" in which we’ve been trying to deal with them in Denver." "He suggested "that the group had targeted McDonald's because of its size and visibility. “We clearly think it's not appropriate, but "they've done it, and we're going to speak proudly about our record." Keyser said ‘McDonald's had been striving since the 1960s to meet the needs of the disabled with ramps, drive-through lanes and other special accommodations. Robert Conrad, a protester confined to a wheelchair because of cerebral palsy criticized McDonald's for failing to do more to make their 6,400 restaurants accessible to the disabled. “We've tried to negotiate with McDonald's, but all they want to do is dialogue," he said.
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[Headline] 7 Arrested as Handicapped Protest at Fast-Food Outlet By Jim Kirksey Denver Post Staff Writer Denver police arrested seven persons – six of them handicapped – during a demonstration at a near-downtown Denver McDonald’s Restaurant Thursday. Wheelchair-bound demonstrators from Denver’s Atlantis Community Inc., which represents disabled people in the area, blocked entrances to the parking lot at the McDonald’s at East Colfax Avenue and Pennsylvania Street beginning about 11:0 a.m. to protest the lack of access to the restaurant for the handicapped. All of the arrests were based on traffic-obstruction charges. Police estimated there were about 20 demonstrators, but leaders of the demonstration estimated the number at 30 to 50. Richard Male, an organizer with the Community Resource Center, said the protesters want three things: access for the disabled to McDonald’s current restaurants, such access to be constructed at all new McDonald’s restaurants, and for the fast-food company to advertise its welcome and accessibility to the disabled. Joe Carle, 45, a community organizer at the Atlantis Community and one of the leaders of Thursday’s demonstration, said the point at issue is what he termed McDonald’s failure to live up to agreements made by the company in negotiations last month. He said McDonald’s officials met in Denver with members of the Access Institute, a national organization for the handicapped with which Atlantis is affiliated, following similar demonstrations at two McDonald’s restaurants in Denver in May. Organizers said McDonald’s agreed at that time to a June 19 meeting in Denver with a negotiating team from the institute. Carle said McDonald’s agreed to pay the costs of the Access Institute negotiators to return to Denver and to send a restaurant official with the authority to make an agreement. Now, according to the leaders of the local disabled group, McDonald’s says it won’t pay the transportation costs of the group’s members and won’t confirm that a representative with the authority to make an access agreement with the group will attend the meeting. The manager at the restaurant refused comment and a corporate spokesman for McDonald’s in Chicago didn’t return a telephone call to comment on the demonstration and the allegations. Sgt. Roy Clem of the Denver police said those demonstrators who were arrested had refused to get out of East Colfax Avenue, and they were arrested for obstruction of traffic. The one non-disabled person was arrested when she jumped in front of a car to block its path in support of the demonstration, Clem said. Detective George Masciotro identified those arrested as: Lori Eastwood, 26, of 1222 Pennsylvania St., who isn’t disabled; Donna Smith, 32, of 236 S. Elliot St.; Robert W. Conrad Jr., 35, of 750 Know Court; George Roberts, 36, of 1255 Galapago St.; Lawrence Ruiz, 30, also of 1255 Galapago St.; Terri Fowler, 28, of 3202 W. Gill Place; and Michael William Auberger, 29, of 1140 Colorado Blvd. Masciotro said they were booked into jail, then released on personal recognizance bonds.
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Rocky Mountain News Denver, Colo. Sat. May 12, 1984 PHOTO by Bryan Moss, Rocky Mountain Staff: Woman in white dress with puffy short sleeves stands with her arm extended to the door. Man in a manual wheelchair (David Sheckles), with his arm apparently in a cast, faces her. Both of their faces look determined. Through the darkened interior of the McDonald's and between them you can make out the face of Bob Conrad and the body of another protester behind him. [Headline] Patron ignores protest by handicapped Caption reads: Woman enters McDonald’s at East Colfax Avenue Pennsylvania Street despite demonstration by David Sheckles, right, and Bob Conrad. STORY. ANOTHER PHOTO PAGE 6.
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The Handicapped Coloradan, October 1984 [Headline] McDonald’s Statement Called “Unacceptable” The response by McDonald’s to demands by wheelchair protestors that the fast food chain improve the accessibility of its restaurants was described as unacceptable by a spokesperson for the Access Institute. Wade Blank said that Access was contacting McDonald’s again and if the company’s response did not improve his organization might well return to the picket lines. Starting in June, Access picketed McDonald’s restaurants in Denver, Colorado Springs, Cheyenne, Wyo., El Paso, Tex., Syracuse, N.Y., and Kansas City, Mo. Demonstrators were arrested in Colorado Springs and at one of the Denver demonstrations. At an Aug. 17 meeting, McDonald’s representatives warned Access that if the protests continued, the fast food chain was prepared to take demonstrators to court. At that meeting, McDonald’s suggested that it would be willing to remodel restaurants owned by the company, but that it did not have the power to order individually owned franchises to follow suit. Company representatives estimated that the retrofitting operation would affect some 2,200 of the more that 7,700 McDonald’s across the country and would cost between $3 and $5 million. At a second meeting a week later, McDonald’s seemed ready to make further concessions and promised to issue a policy statement in September. Blank said he had expected that statement to satisfy many of Access’s demands. Instead, McDonald’s response took the form of a memo from its vice president for national operations to regional managers and vice presidents, outlining the company’s record on accessibility and listing the standards the company suggested its licensees follow. Blank said the memo shows that McDonald’s is “not really serious about what they’re doing.” In fact, he said, Access did not receive a copy of the memo and had to ask McDonald’s for one. Throughout the discussions, McDonald’s has argued that it would not bow to pressure and that the company’s record on accessibility was a good one. The memo, dated Sept. 12, 1984 and written by Tom Glasgow, reaffirmed that position. Glasgow said that since 1979 McDonald’s has been following accessibility guidelines set by the American National Standards Institute (ANSI) for its company-owned (McOpCo) restaurants as well as its licensed operations. “Currently with in excess of 2000 McDonald’s restaurants accessible to wheelchair users, we are the leaders in this area in the quick service restaurant industry and, indeed most probably, in any segment of the food service industry,” Glasgow wrote. Glasgow listed four minimum accessibility standards that were followed by McOpCo owned restaurants. “Parking Spaces-Special parking located as close to the building as possible (striping according to ANSI). In addition, vertical signage making these spaces even more obvious is being installed. “Ramps/Curb Buts—Convenient as possible to special parking (per ANSI specifications). “Table Access—Although table heights at McDonald’s restaurants meet or exceed ANSI standards we need tables which wheelchair users can easily use. Movable seating is preferred. “Rest Rooms- These will be made accessible as remodeling becomes necessary and affordable. Restaurants not currently planning to remodel should make modifications such as installing grab bars and widening stalls to make these facilities more functional for wheelchair users when possible.” However, Glasgow pointed out that since licenses own three out of every four stores system wide, area managers and vice presidents could only recommend that these standards be followed. Table access has been one of the Access Institute’s major goals in their dealings with McDonald’s. Currently, most if not all McDonald’s restaurants use seating that is physically attached to tables, making it impossible for a person in a wheelchair to use a table without blocking the aisle. The Access Institute had also asked that McDonald’s use people with disabilities in at least 10 percent of its ads. That issue was not addressed in the memo. The memo made no mention of the Access Institute or the pickets. Glasgow concluded by saying, “Accessibility has been something we as a corporation have been committed to for years. Our efforts are not new. Our commitment is not new. We expect this commitment will be continually reinforced through action.” However, so far that commitment seems not to have impressed wheelchair users. The executive board of the Colorado Coalition for Persons with Disabilities recently passed a resolution calling upon members of the 50 or so organizations it represents to boycott McDonald’s until the company makes a stronger commitment to accessibility. McDonald’s size and reputation were why the company was singled out by the Access Institute, according to Blank. He said if McDonald’s agreed to their requests then other national chains would follow suit.
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McDonald's Reply This piece is a continuation of the story on 145 and the text is included there in its entirety for ease of reading.